Grootbos began in 1991 as a small family project on a degraded farm and has become a world leader in luxury eco-tourism and conservation. It is located in the Cape Floral Kingdom, one of the richest biodiversity regions on earth, and focuses on fynbos conservation rather than Big Five safari. What makes Grootbos truly unique is its combination of luxury, ocean experiences (including whale watching), and strong community upliftment through the Grootbos Foundation, making it ideal for high-end, conscious travellers.